Tax Advisory & Planning
When a Revenue Department audit notice arrives, a related-party transaction needs to be structured, or TP documentation is due — CFOs want expert opinion upstream of execution, so they can defend the position confidently and avoid penalty exposure, without cookie-cutter advice that missed a 2024 Royal Decree update.
FAP
Registered CPAs
DFK
International Network
200+
Clients Served
24h
Response Time
What You Get
Smart Tax Strategy, Not Just Compliance
SME Rate Optimisation
Qualify for the 0–15% reduced CIT bracket instead of 20% standard rate — 3–8 percentage points effective rate reduction for eligible companies.
R&D & Training Incentives
200% deduction for qualifying R&D (Royal Decree No. 455 B.E. 2551); 150% for employee training (Royal Decree No. 386 B.E. 2541). Substantially reduces taxable income on qualifying spend.
Treaty-Based WHT Reduction
Cut withholding tax on cross-border payments from 15% down to 0–10% using Thailand's 61 bilateral Double Taxation Agreements. Position must be documented before the payment, not after.
Transfer Pricing Compliance
Arm's-length documentation for related-party transactions under Section 71 Bis — protecting you from the 200% penalty + 1.5%/month surcharge that follows an undocumented TP audit.
Pillar Two / Top-Up Tax Assessment
For MNE groups with consolidated revenue ≥ EUR 750M: QDMTT exposure modelling, BOI interaction analysis, and QRTC eligibility under the Emergency Decree on Top-Up Tax B.E. 2567 (effective 1 January 2025).
15+
Years in Thai Tax Law
200+
Clients Optimised
CFO
Led Advisory
15+
Years in Thai Tax Law
200+
Clients Optimised
CFO
Led Advisory
How It Works
Our Process
A clear, structured approach from start to finish.
Step 1: Business and Transaction Assessment
Understand business model, current tax position, anticipated transactions, and long-term objectives. For international businesses: gather group structure, related-party transactions, and cross-border flows.
Step 2: Tax Position Analysis and Opportunity Identification
Review recent tax returns, financial statements, and transaction history. Identify SME rate eligibility, R&D or training incentives, treaty planning opportunities, Section 71 Bis TP exposure, and Top-Up Tax scope.
Step 3: Tax Strategy Development and Recommendation
Written analysis covering immediate tax-reduction opportunities, ongoing planning, transaction-specific structuring, and compliance risk management. Delivered as a formal memo — not an email.
Step 4: Implementation and Execution
Work with the accounting team to implement structuring, ensure accounting systems capture necessary data, and prepare documentation supporting tax positions.
Step 5: Documentation and Audit Support
Maintain comprehensive documentation: TP documentation, treaty certificates, R&D schedules, and analysis supporting all tax positions. Plizz does not advise positions it is not prepared to defend.
Step 6: Annual Review and Adjustment
Annual review of the tax position, strategy effectiveness, and identification of new opportunities from law changes, business changes, or new Revenue Department guidance.
Step 1: Business and Transaction Assessment
Understand business model, current tax position, anticipated transactions, and long-term objectives. For international businesses: gather group structure, related-party transactions, and cross-border flows.
Step 2: Tax Position Analysis and Opportunity Identification
Review recent tax returns, financial statements, and transaction history. Identify SME rate eligibility, R&D or training incentives, treaty planning opportunities, Section 71 Bis TP exposure, and Top-Up Tax scope.
Step 3: Tax Strategy Development and Recommendation
Written analysis covering immediate tax-reduction opportunities, ongoing planning, transaction-specific structuring, and compliance risk management. Delivered as a formal memo — not an email.
Step 4: Implementation and Execution
Work with the accounting team to implement structuring, ensure accounting systems capture necessary data, and prepare documentation supporting tax positions.
Step 5: Documentation and Audit Support
Maintain comprehensive documentation: TP documentation, treaty certificates, R&D schedules, and analysis supporting all tax positions. Plizz does not advise positions it is not prepared to defend.
Step 6: Annual Review and Adjustment
Annual review of the tax position, strategy effectiveness, and identification of new opportunities from law changes, business changes, or new Revenue Department guidance.
Transparent Pricing
Tax Advisory — Pricing by Engagement Type
Tax advisory is scoped per engagement — single consultation, defined project, or annual retainer. No direct government fees for advisory work.
About our pricing:
| Tier / Variant | What's included | Timeline | Govt / 3rd-party fees | Plizz service fee |
|---|---|---|---|---|
| Single tax consultation | 1–2 hour scoping call + written summary. Targeted advice on a specific tax question — VAT treatment, WHT optimization, residency, treaty interpretation. | 1–2 weeks | None | Get a quote · 1 business day Reason for quote: Why: single subject-matter question; complexity depends on jurisdiction and precedent |
| Project-based advisory engagementMost common | Defined scope: transfer pricing memo, restructuring plan, M&A tax structure, BOI tax-incentive review. Time-bound deliverable with written analysis + recommendations. | 4–12 weeks | None directly; document / translation costs may apply | Get a quote · 1 business day Reason for quote: Why: multi-step research scope; complex projects (TP studies, Pillar Two, multi-jurisdiction) scale significantly |
| Annual tax-advisory retainer | Ongoing access to senior tax advisors for quarterly reviews, ad-hoc questions, and pre-transaction sign-offs. Monthly/quarterly cadence with capped advisory hours. | 12-month cycle | None | Get a quote · 1 business day Reason for quote: Why: retainer scope depends on cadence + capped advisory hours + pre-agreed deliverables |
Single tax consultation
1–2 hour scoping call + written summary. Targeted advice on a specific tax question — VAT treatment, WHT optimization, residency, treaty interpretation.
- Timeline
- 1–2 weeks
- Govt / 3rd-party fees
- None
- Plizz service fee
- Get a quote · 1 business day
Reason for quote: Why: single subject-matter question; complexity depends on jurisdiction and precedent
Project-based advisory engagement
Defined scope: transfer pricing memo, restructuring plan, M&A tax structure, BOI tax-incentive review. Time-bound deliverable with written analysis + recommendations.
- Timeline
- 4–12 weeks
- Govt / 3rd-party fees
- None directly; document / translation costs may apply
- Plizz service fee
- Get a quote · 1 business day
Reason for quote: Why: multi-step research scope; complex projects (TP studies, Pillar Two, multi-jurisdiction) scale significantly
Annual tax-advisory retainer
Ongoing access to senior tax advisors for quarterly reviews, ad-hoc questions, and pre-transaction sign-offs. Monthly/quarterly cadence with capped advisory hours.
- Timeline
- 12-month cycle
- Govt / 3rd-party fees
- None
- Plizz service fee
- Get a quote · 1 business day
Reason for quote: Why: retainer scope depends on cadence + capped advisory hours + pre-agreed deliverables
Optional Add-Ons
| Add-on | Fee | Notes |
|---|---|---|
| Certificate of tax residency for foreigner | THB 7,500 one-time | Application with Revenue Department. |
| Annual personal tax filing (PND 90 / 91) | THB 7,500 / request | Per individual. |
| Monthly tax filing (bundled with bookkeeping) | From THB 14,900 / month | See Tax Filing & Compliance. |
| Revenue Department audit / assessment defence | Get a quote · 1 business day Reason for quote: Why: depends on assessment scope and dispute level | Scoped per case — engagement letter at start. |
| Transfer pricing documentation (full study) | Get a quote · 1 business day Reason for quote: Why: comparable-company study depth + intercompany transaction volume | Required for cross-border related-party transactions ≥ THB 200M / year per Thai TP rules. |
Certificate of tax residency for foreigner
Application with Revenue Department.
Annual personal tax filing (PND 90 / 91)
Per individual.
Monthly tax filing (bundled with bookkeeping)
See Tax Filing & Compliance.
Revenue Department audit / assessment defence
Reason for quote: Why: depends on assessment scope and dispute level
Scoped per case — engagement letter at start.
Transfer pricing documentation (full study)
Reason for quote: Why: comparable-company study depth + intercompany transaction volume
Required for cross-border related-party transactions ≥ THB 200M / year per Thai TP rules.
Pricing Notes
- All Plizz fees exclude 7% VAT.
- Single consultations are usually delivered within 1–2 weeks. Project work is scoped per engagement (typical 4–12 weeks).
- DFK International network: Plizz's DFK membership provides cross-border tax expertise across 100+ countries — covered in cross-border advisory engagements.
Get a quote — typical response 1 business day
No commitment · Reply within 24 hours · Free initial consultation
Transfer Pricing Self-Assessment
Are You Subject to Transfer Pricing Rules in Thailand?
Use this three-step decision flow to assess your TP exposure under Revenue Code Section 71 Bis (B.E. 2562 / 2019) before the Revenue Department does.
- 1
Revenue Threshold
Does your company have annual revenue ≥ THB 200 million?
Yes — proceed to Step 2. The Transfer Pricing Disclosure Form is mandatory.
No — Disclosure Form is not mandatory, but TP Documentation remains best practice for arm's-length defence.
- 2
Related-Party Transactions
Does your company have transactions with related parties — parent, subsidiary, affiliate, director-owned entity, or entities with shared majority ownership?
Yes — proceed to Step 3. You are in scope for the arm's-length requirement.
No — Section 71 Bis does not apply. Standard CIT compliance covers your position.
- 3
Transaction Types
Do the related-party transactions include any of the following?
- Intercompany services or management fees
- Royalties or licensing of intellectual property
- Intercompany loans or interest payments
- Sale of goods or inventory between related entities
- Cost allocations or shared-service arrangements
If yes: the arm's-length requirement under Section 71 Bis applies.
File the Transfer Pricing Disclosure Form within 150 days of year-end. Prepare contemporaneous TP Documentation (master file + local file + comparables study) — the Revenue Department can request it within 60–120 days of the Disclosure Form filing. Failure penalty: THB 200,000 per failure, separate from any pricing adjustment.
Cascade consequence: TP documentation not contemporaneous
If TP documentation is prepared after the transaction rather than before it, the Revenue Department disregards it. The burden of proof flips to the taxpayer. Assessment + 200% penalty + 1.5% per month surcharge follows. Plizz's working files ensure the documentation precedes the transaction — not the other way around.
Thai Regulatory Context
Why Thai Tax Matters More Than It Used To
Three regulatory forces reshaped the Thai tax landscape in 2024–2025. Any one of them can produce seven-figure tax exposure if managed reactively.
Section 65 Ter: Deduction Disallowances Are Permanent
Section 65 Bis sets the conditions under which expenses are deductible: exclusive business purpose, properly documented, not capital in nature. Section 65 Ter lists items that are never deductible — fines and penalties, personal expenses, excessive shareholder remuneration, unverifiable payments, artificial or fictitious expenses, and Thai income tax itself. Companies routinely book expenses that would survive scrutiny in a less prescriptive jurisdiction but are disallowed under Section 65 Ter, producing assessment surprises 2–3 years later when the Revenue Department audits. A disallowed deduction at a 20% CIT rate produces a 20% tax hit plus surcharge — not a rounding error.
Emergency Decree on Top-Up Tax B.E. 2567 (December 2024)
Thailand has implemented the OECD's 15% global minimum tax (Pillar Two / GloBE) for MNE groups with consolidated annual revenue ≥ EUR 750M. The Decree is effective for accounting periods beginning on or after 1 January 2025. The Qualified Domestic Minimum Top-Up Tax (QDMTT) applies to Thai entities of in-scope groups when the Thai effective tax rate falls below 15% — which a BOI tax holiday typically produces. The BOI's 2025–2026 QRTC realignment introduced the Qualified Refundable Tax Credit for R&D, skill development, and productivity investments specifically to preserve incentive value within Pillar Two. Existing BOI tax holidays for in-scope groups now require Pillar Two stress-testing before relying on them.
Transfer Pricing Enforcement Has Materially Tightened
Under Section 71 Bis (B.E. 2562 / 2019) and Section 71 Ter, related-party companies with annual revenue ≥ THB 200 million must file the Transfer Pricing Disclosure Form within 150 days of year-end. TP Documentation can be requested on 60–120 days' notice. The penalty for non-compliance is THB 200,000 per failure — separate from any pricing adjustment, surcharge, or penalty from an audit. Thailand follows OECD Transfer Pricing Guidelines. The trajectory of enforcement has moved from "occasional desk review" to "systematic risk-scored audit."
Key WHT Domestic Rates — Absent a Lower Treaty Rate
| Payment Type | Domestic WHT Rate |
|---|---|
| Services (general) | 3% |
| Rental / lease of property | 5% |
| Advertising fees | 2% |
| Transport services | 1% |
| Interest (domestic companies) | 1% |
| Interest (individuals) | 15% |
| Royalties (domestic recipient) | 3% |
| Royalties (overseas recipient) | 15% (reducible by DTA) |
| Dividends (individuals) | 10% |
Reduced rates available under Thailand's 61 bilateral DTAs (as of 2026). Treaty access requires substance, documentation, and tax residency certificates — position must be established before payment.
Provider Comparison
Plizz vs. the Alternatives
| Dimension | Plizz Tax Advisory | Big-4 Tax | In-House Tax Function | Freelance Tax Consultant |
|---|---|---|---|---|
| Cost | Typically 30–50% of Big-4 fees for comparable Thai-jurisdiction work | Premium pricing; sized for listed-company and MNC complexity | Hire cost plus management overhead | Lowest hourly rate; highest audit-defence risk |
| Senior attention | Named senior partners; Benoît Meneau & Jérôme Le Louer personally engaged | Partner-named; execution by seniors | Varies; risk of internal knowledge silo | Individual only; no firm backing |
| CFO-level operating lens | Founders are former CFOs; advice filtered through P&L and working-capital impact | Technical excellence; less operational | Depends on hire quality | Typically compliance-focused; less strategic |
| Audit-defence capability | Working files maintained for every advised position; Plizz defends what it advises | Full-service; extensive controversy practice | No external credibility with Revenue Department | No firm working file; email thread only |
| Best for | THB 30M–1B+ companies; related-party groups; MNE Pillar Two scope; M&A structuring | Listed companies; MNCs with global tax consolidation | THB 1B+ companies justifying full-time tax team | Single, low-complexity domestic questions |
Who This Is For
Who Needs Tax Advisory?
Tax advisory is for companies with structural complexity — cross-border flows, related-party transactions, BOI status, or transactions in progress — where compliance alone leaves value on the table.
CFO of a Thai subsidiary inside an MNE group with consolidated revenue ≥ EUR 750M
The Emergency Decree on Top-Up Tax B.E. 2567 (effective 1 January 2025) requires Pillar Two impact modelling, Qualified Domestic Minimum Top-Up Tax (QDMTT) exposure assessment, and coordination with group tax under OECD GloBE rules. The BOI's 2025–2026 realignment introduced the QRTC mechanism — existing BOI tax holidays now require Pillar Two stress-testing.
Finance Director at a related-party group with intercompany transactions
Section 71 Bis requires arm's-length pricing. Companies with annual revenue ≥ THB 200 million must file the Transfer Pricing Disclosure Form within 150 days of year-end. Penalty for incomplete or missing disclosure: THB 200,000 per failure — separate from any pricing adjustment, surcharge, or penalty from a TP audit.
Founder or CFO planning a cross-border transaction
Dividend repatriation, intercompany services, royalty flows, or financing into Thailand. Treaty positioning under the Singapore, Netherlands, or Hong Kong DTA can move WHT from 15% down to 0–10%, but the position must be documented before the payment, not after. Treaty access requires substance, proper documentation, and a Certificate of Tax Residency.
Companies restructuring — M&A, reorganisation, partial exit
Revenue Code Section 74 allows tax-neutral treatment of qualifying business transfers and mergers under specific conditions. One condition missed = full gain recognition in the year of transfer. Getting the Section 74 analysis right before the structure is locked is worth multiples of the advisory fee.
Individual founders facing capital gains on share sales
Individuals disposing of shares in a Thai company are subject to 15% WHT on the disposal gain. For founders structuring a partial or full exit, this is the largest single tax variable after deal valuation — and it must be planned for before the SPA is signed, not after.
Not the right engagement if: your only requirement is monthly VAT and WHT filings — that is compliance work, see Tax Filing & Compliance. Also not appropriate if your company has no related-party transactions, no cross-border flows, no BOI status, and stable domestic operations — your bookkeeper plus annual audit will likely cover the territory. Plizz does not advise on positions not supportable on audit; Section 65 Ter explicitly disallows artificial or fictitious arrangements.

Your Plizz Contact
Benoît Meneau
CEO & CFO & Founding Partner
Corporate (re)structuring, cross-border transactions, international taxation, financial planning across SE Asia, MENA & Europe
Why Plizz
Why Choose Plizz for Tax Advisory
Tax advisory at Plizz is delivered by Plizz (Thailand) Co., Ltd., the Thailand member firm of DFK International — a global accounting and advisory network operating in 100+ countries. Founded in 2015 by two operating CFOs with first-hand experience of the regulatory environment they advise on.
Benoît
Meneau
CEO / CFO
Founding Partner
Jérôme
Le Louer
Co-Founding Partner
& CFO
DFK
International Network
100+ Countries
61
Bilateral Tax Treaties
(Thailand, as of 2026)
Benoît Meneau & Jérôme Le Louer — CFO-level operating lens, not just technical compliance
Plizz's founders held CFO roles at listed and private companies across SEA, South Asia, Middle East, and Africa before founding the firm in 2015. Every tax recommendation is filtered through "what does this do to the P&L, working capital, and audit relationship?" — not just "what does the code say." This is the difference between advice that works in theory and advice that holds up in practice.
30–50% of Big-4 fees for comparable Thai work
Named senior partners on the engagement. No junior-staff bait-and-switch. Transparent deliverable-based pricing before engagement begins. Single consultations delivered in 1–2 weeks; project work in 4–12 weeks.
Current on 2024–2025 regulatory shifts
The Emergency Decree on Top-Up Tax B.E. 2567 (December 2024, Pillar Two), the BOI's 2025–2026 QRTC realignment, and tightened Section 71 Bis transfer-pricing enforcement are all live issues for Thai SMEs and MNE subsidiaries. Plizz's team is current on each — and qualified to advise on the intersection between them.
Positions we advise, we defend
Plizz maintains working files for every advised position. Revenue Department audit and assessment defence is available as an add-on engagement. We do not advise positions we are not prepared to defend in an audit.
Common Questions
Frequently Asked Questions
Answers to the most common questions before and during engagement.
Explore More
Related Services
Tax advisory anchors a portfolio of related engagements — compliance filings, audit defence, M&A structuring, and ongoing CFO integration. These services complete the loop.
Tax Filing & Compliance
The compliance backbone that advisory work optimises — monthly VAT, WHT, and annual CIT filings. Advisory establishes the strategy; compliance implements and files it.
Annual Audit Compliance
Well-documented tax positions are what survive Revenue Department audit. Uncertain tax positions and TP disclosures coordinate with the audit working file — both under one accountability chain.
Merger & Acquisition Advisory
Section 74 tax-neutral structuring, deal-tax due diligence, and post-closing tax integration. Tax advisory and M&A advisory run concurrently for deal-related structuring — not in sequence.
Part-Time CFO
For ongoing strategic finance leadership where tax sits inside a broader financial strategy. Tax advisory adjuncts the CFO engagement when questions exceed the CFO's standing scope — Pillar Two, TP documentation, treaty analysis.
BOI Promotion
For clients evaluating BOI privileges in light of the 2025–2026 QRTC realignment and Pillar Two interaction. BOI strategy and tax advisory must be modelled together for in-scope MNE groups.
Get Started
Get a quote in 1 business day
Tell us your question — Pillar Two exposure, transfer pricing compliance, treaty WHT positioning, or exit structuring. A senior tax partner scopes and quotes the engagement before you commit.
No credit card required · No commitment · Reply within 24 hours